AI-era customer acquisition

Customer acquisition, brought into focus.

Aperture Growth Labs helps brands acquire customers profitably across the channels that matter now: paid social and AI search. We prove every result in your real numbers, not the platform's dashboard.

Who we work with

Founder-led brands spending on paid social without a dedicated specialist, who suspect their real cost to acquire a customer is higher than the dashboard claims.

You get an expert, honest read of your acquisition, then the work to improve it.

The new map

Customers now get found in two places.

The paid machine

Paid social

Meta's AI runs the buying now. We make sure it's buying you profitable new customers, and we prove it from your own revenue and spend, not the platform's flattering ROAS.

The answer layer

AI search

Buyers are increasingly asking AI for the answer instead of scrolling links. Where that matters for your category, we help make your brand part of that answer, honestly, and only where it moves your numbers.

How we work

Three steps, each earning the next.

01

Audit

An expert read of your paid account and funnel, in real CAC terms. The fastest way to see what's actually working.

02

Pilot

A 30–60 day managed campaign: strategy, creative, build, and honest reporting. Proof on your own brand.

03

Retainer

Ongoing management and monthly CAC / MER reporting. The durable growth engine.

Why us

Most agencies report the number the platform wants you to see. We report the one your CFO would.

Real customer-acquisition cost. Marketing efficiency across the whole business. No attribution theatre, where every platform claims credit for the same sale: we measure what your ad spend actually adds. You get the truth about your growth, and the judgment to act on it.

Platform ROAS 4.1× True MER (rev ÷ spend) 1.8× The gap is the work

The platform grades its own homework. We don’t.

See your numbers the way an investor would.

Request a free teardown: an expert read of your acquisition across paid social and AI search. No strings.

We reply within one business day.